On the heels of our fifth anniversary, we are so very excited to welcome Katie Cheesbrough to the Relate Social Capital team as Managing Partner, Revenue Generation + Strategic Partnerships! Katie brings over 10 years of experience in marketing and philanthropy, working with some of Canada’s top companies, charities and brands, like the Canadian Olympic Foundation and Jumpstart. Katie encompasses expertise in client and brand management, sponsorship, fundraising and sales, most notably:
Leading the account management and development of Marketing and Sponsorship programs for 14 of the Canadian Olympic Committee (COC) Marketing Partners, representing over $5MM annually
Driving concept development and project management of RBC Training Ground, a platform built to test and identify the next generation of Olympians, while leading the cross-sector collaboration of program stakeholders; RBC, CBC, COC, 12 National Sport Organizations, Own the Podium and the Canadian Olympic and Paralympic Sport Institute Network
Managing the project team in developing a program on behalf of Hudson’s Bay Company, supporting 50 Olympians with a $10,000.00 annual bursary
Managing COF’s third-party partnerships programs including Canada Games, FANFIT and Gold Medal Plates, raising over $1.5MM annually
We are so excited to welcome Katie to the team as she is dedicated to building strong relationships and partnerships to advance the landscape of sport philanthropy and create meaningful impact, and will be a key asset in Relate's work to improve social capital through sport.