As seen in SIRC. Alumni are the heart of any sport organization and have the passion, experience and drive to champion the growth of the sport they love - if they are authentically engaged. It is not uncommon for former athletes to feel disenfranchised from their club, federation, university, association, or sports organization – a sentiment that can be reversed with concerted and strategic effort. Whether your targeted group of alumni are Olympians, athletes or volunteers, d
Part one of a series on the role of crowdfunding in fund development. When people talk about sport, philanthropy isn’t top of mind. Neither is crowdfunding. Sport funding is changing and government support is becoming harder to come by, but the money is out there - you just need to find it. One of the best – and most effective – tools is crowdfunding. When you think about it, a crowdfunding campaign is similar to sport - it’s time sensitive, there’s a very clear goal and it’s
We can't believe it - the 2018 Winter Games are officially 6 months away! As Canadians, we love watching our athletes represent the nation on the world stage. As passionate sports philanthropy professionals, we love the opportunity the Olympics present to National Sport Organizations to engage and communicate with their fans and alumni. To celebrate the 6-month mark, we've put together this practical how-to for all NSOs to make the most of the the time leading up to and incl
As a female and entrepreneur in the sports industry, men grossly outnumber me. I’m often asked if this makes me uncomfortable (it doesn’t) but why is that the assumption and why am I outnumbered? It’s 2016, and women account for half the population – shouldn’t we be seen as equals by now? And while there has been a noticeable and positive shift in the way we celebrate female accomplishments across industries, if males and females equally contribute to society, why is this a c
[ the cost of rio ] Throughout the first week of the Olympic Games, you’ve likely heard that our Canadian athletes are in debt - huge debt. And as a nation, we should be concerned. According to Global News, our federally-funded athletes are in debt to the tune of $27.5 million, and the government’s support isn’t growing. Athletes themselves (and their parents) are picking up the tab to fund their careers, and we may be missing out on some of our finest athletes because of it.