corporate partnerships and the changing landscape
Recently, we had the pleasure of chatting with one of our industry’s most knowledgeable fundraisers when it comes to corporate philanthropy – Jay Shapansky, Director, Corporate Partnerships for Canada Children’s Hospital Foundations. As we know, corporate partnerships have changed dramatically over the last decade – shifting from transactional partnerships with the benefit of the intangible ‘halo effect’ promise (the notion that a company benefits from the goodwill associate